How to leverage social media and content to quickly generate leads for your accounting practice?

Introduction:

In this engaging podcast episode, join Mark Stovel, CPA, Founder of Firm Nexus, and Ganesh Ranganathan. CEO, Integra Global Solutions as they discuss “How to leverage social media and content to quickly generate leads for your accounting practice?”

In this episode, you’ll cover:

• 01:22 The importance of content creation for accounting firms: Mark discusses how content creation can help accounting firms generate leads and clients, especially with the shift towards advisory work.
• 02:42 Different avenues for content creation and where to start: Mark talks about the various digital avenues for content creation, such as websites and social media, and suggests starting with LinkedIn for accounting firms.
• 09:30 The process of converting connections to prospects and clients: Mark explains the step-by-step process of converting connections into prospects and ultimately clients, emphasizing the importance of warm leads and optimizing social profiles.
• 13:23 Create a Personal Connection on Social Media: They discuss the importance of having a personal connection on social media platforms for accounting firms and how it can impact the selling journey.
• 22:35 Creating Niche-Focused and Digestible Content: The importance of creating niche-focused and digestible content for accounting firms, including structuring content for mobile devices and using numerical data to demonstrate financial impact.
• 28:01 Creating a system and process for content creation: Mark explains the importance of having a system and process in place for creating good content and provides examples of topics and subtopics for different niches.
• 36:02 The importance of content creation for accounting firms: Mark discusses the importance of content creation for accounting firms and how it can help generate leads and clients.

Podcast Summary:

In this engaging podcast episode, join Mark Stovel, CPA, as he delves into the pivotal role of content creation for accounting firms.

Tune in to explore the diverse avenues available for content creation, the significance of cultivating warm leads, and the ever-evolving landscape of social media. Mark shares valuable tips on crafting specific, solution-focused content, refining LinkedIn bios, and the art of maintaining brand consistency.

Whether you're an accounting professional seeking to enhance your digital presence or an accounting entrepreneur navigating the challenges of social media, this episode offers practical advice and inspiration.

Join the conversation and glean actionable strategies from Mark Stovel's wealth of experience in the accounting industry.

Don't miss out on this insightful discussion that transcends the boundaries of conventional accounting practices and dives into the dynamic world of content creation.

About our Guest:

Mark Stove a former architect-in-training turned CPA, discovered his passion for business during college. After working at Ernst + Young and managing financial operations for an oil and gas services company, he launched a successful online CPA firm in 2013. In 2021, Mark sold his firm for a premium, exceeding industry standards by 50%. Now, through his Firm Nexus, he helps other firms with their team, tech, and trajectory.

About our Host:

Ganesh Ranganathan is the President and founder of Integra Global, a leading accounting outsourcing company. Ganesh is a seasoned executive with more than 25 years of experience in the accounting outsourcing industry.

Ganesh is committed to creating a supportive work environment that fosters creativity and innovation, and he is passionate about delivering exceptional customer service in the accounting industry.